Geoff joined the Powersports Industry in 1979. Powersports is the 'collective' for motorcycles and related products. In clever marketing speak, I guess you would say 'high value consumer durables'. In his early years with Kawasaki his role was sales to independent retailers and then, helping them to sell on to their customers. Direct and indirect selling was the focus. The skills are pretty much universal.

In the mid 1980’s, Geoff moved to Management and the challenge of Business to Business selling. Masterminding the mass appeal and sales of Jet Ski Watercraft was the highlight of this period. In his area of responsibility, which embraced agriculture and ground-care as well as leisure based products, turnover was increased from £40,000 to £7m within four years.

Always watching trends and keen to think about the future, Geoff has been involved with 'channel management' planning incorporating sales, marketing, technical service and spare parts. As a result, he has gained valuable experience in customer after-care and parts management.

But business does not always run smooth and because of fluctuating market conditions in his business life, Geoff has gained valuable (if sometimes unwelcome) experience in the management of change. As well as expansion plans, he has also been involved in 'corporate downsizing' projects – not at all pleasant but valuable lessons have been learned with which to help others.

His vision and leadership experience have not gone unnoticed and he has also worked at European Vice President level, based in the Netherlands. This has given hands-on experience of managing the expectations of different European and, indeed, Global Partners. This experience is still very much in demand internationally.